Asahi Breweriesʼ business style revolution
How implementation of the iPad changed our

When Asahi Breweries Ltd. introduced Asahi Super-Dry as the first ‘dry’ beer, it revolutionized the modern beer industry in Japan and established itself as a leading company within the industry. ‘Everything for the customerʼs exclamation of ‘delicious!”

Working as a whole toward the customerʼs satisfied exclamation of ‘delicious!’, Asahi Breweries seeks daily to provide the added value or new value that their customers anticipate.