A trend-setter in the apparel world setting new trends in smartphone use a new way to work through BYOD (Bring Your Own Device)

UNITED ARROWS LTD. is a Japanese specialty store purchasing brand apparel and accessories both domestically and internationally. The company, which also creates its own original designs, is a trend leader Japan’s fashion industry, with 14 house brands and 185 locations. UNITED ARROWS LTD. is also setting trends in its advanced approach to sales activities.

In October 2010, UNITED ARROWS LTD. rolled out its ‘Real-Time Inventory Search’ iPhone application for use in its stores. The new app allowed store employees to respond immediately to customer questions. In November 2011, the company released “UA Style Share,” a style simulator app for the iPhone that lets users mix and match 5,000 items across seven brands offered through the UNITED ARROWS LTD. online store. The app was a hit with users who enjoyed creating their own coordinates, which they could immediately purchase online.